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	The South Bank This riverside advertising opportunity represents the highest concentration of cultural activity within central London, attracting a wide range of interest groups and a varied demographic mix. The South Bank contains London’s most visited attractions including: The London Aquarium, The London Eye, Queen Elizabeth Hall, The Purcell Room, The National Theatre, The National Film Theatre, The Hayward Gallery, The Museum of the Moving Image, The Tate Modern, Shakespeare’s Globe, HMS Belfast, Vinopolis and Tower Bridge. >>The Golden Mile Route